Sentimos. Pensamos. Hacemos.

NER Ignites


I’m a technical engineer and hold a master’s degree in Business Administration.

I’ve been part of K2K Emocionando since 2010. Our team, led by Koldo Saratxaga, is comprised of seven people. We implement the New Style of Relationships (NER) in organisations interested in changing their structures radically, moving towards a participatory, supportive and committed horizontal structure.

The organisations that have managed to implement NER are members of Ner Group, the association in which we share experiences, exchange knowledge and build synergies to move forward, become more efficient, get better results and go farther.

I’ve been the general coordinator of several projects, including Agria Hispania, S.A. (2010-2011) and AMPO S. Coop. (2012-2016). 

I’ve also advised and guided many organisations in their transformation processes. Panelfisa, S. Coop. is but one of them. 

Before joining K2K Emocionando, from 1995 to 2010, I worked at Irizar, where I met Koldo. From 1995 to 1999, I was general coordinator at Irizar China, S.A.; between 1999 and 2006, I was internationalisation manager for Irizar Group; finally, from 2006 to 2010, I was general coordinator at Irizar S. Coop.

I began my career at Urola S. Coop., where I was blow moulding machine automation development manager (1980-1984), head of the blow moulding machine assembly unit (1984-1986) and industrial manager of the Machine Division (1986-1995).